About

Stare Into The Sun

A creative outlet project featuring content in the form of blogs, vlogs, music, graphic design, film and video. A collection of art, idiocy and cookie recipes all blended together to delve into the mind of S Sid Ahmed and all that matters to him.

S Sid Ahmed

Idiot blogger and creative genius, S Sid Ahmed, comes from a family of anti-creativity. Being the black sheep/dark horse/other animal with a lack of luminance, he grew up around mathematics, engineering and business.

After studying Media, Information Technology and Business at College from 2005 – 2007, he started a production company called Phreak Studios which ran as a project to deliver high end music videos to British Asian artists.

Whilst directing at Phreak Studios, he continued his studies in Media Production at degree level.

The Phreak Studios project closed on December 2008 and after a six month break, he came back working alongside DAS Records as a resident director for a new team called Fearless Arts.

In 2010, S Sid began work as the Media & Advertising Officer at Jamrock Media, also serving as a Youth Trainer, teaching young people Video Production, Music Production and Graphic Design.

January 2010 was also the beginning of the Stare Into The Sun project, a personal portfolio and production company for Graphic Design, Film & Video as well as a musical project.