Social Loyalty

When it comes to independent work, especially in the creative fields, working on audio and video projects requires that you amass an audience to listen and/or view your work. If you’re a musician, you need someone to listen to your work and possibly have them share it to their friends, family and colleagues for your success to grow/continue. Same goes for film and video projects.

Loyalty is an essential part of this process. In the mass market industry, the power and influence of already established names and brands don’t require the same level of commitment and loyalty as an independent player does. They already have the financial backing from investors/labels/distributors who provide the influence they need.

Personally, though my projects may be small and the audience minute in comparison to many others, the brand loyalty to any project by Stare Into The Sun including the S Sid Was Here project, can only be described as amazing.

At the time of writing, there are well over 2000 subscribers to the YouTube channel which provides daily consistent content. The content is both open and specialised. Open in the sense that anyone can relate to the subject matter of a person living their life, humour and personal opinions. Specialised in the sense that it requires a lot of time from the audience to participate. To watch every episode, to catch up is a lengthy process. Real determination, almost as much required to make the content. To top it off, the content is continuous and requires that the audience member must then return watch it on the day of release, or catch up again later.

How is it possible to build an audience that will continuously keep coming back, day after day to watch such obscure content?

The answer is brand loyalty.

Day 325

So today was a pretty boring kind of day, where the tasks were to get the final outputs of The Other Man for web and television distribution. I decided to work on a track for my imaginary EP that I’ll never finish. You can hear it throughout the majority to today’s episode.

I’ll probably upload it for people to download once it’s finished. On the basis that I like it.

Cheating (3/8/11 – Day 322)

Recently, I’ve been the agony aunt for a couple of friends who have been the victim of a douchebag praying on their hormones and idiocy to fall for a guy with a six-pack. With the teenage drama involved, as a friend I made Day 322 specifically for them and as a reminder what the implications of being unfaithful in a relationship.