Working in the film and video world you start becoming conflicted with priorities. The market is over saturated with individuals and groups, all with easy access to the technology that came bring their projects to life.

We’re not saying it’s a bad thing, at Stare Into The Sun, we’ve thrived on being able to master the technology available to create, inspire and entertain and any new technology that makes it easier, more cost-effective and overall better to do what we do or for anyone else, we welcome it.

However, the problems lie in the artists. To be able to maintain a lifestyle, career and/or hobby comes at costs. Choices have to be made whether one should focus more on doing the things that they love or working tirelessly on projects dictated by clients in order to fund bigger and better creative projects.

In all honesty, the team and myself have spent way too long on working on the projects of clients with a vision too shallow. So we’ve started a new initiative. As part of our social media projects we’ll be producing and releasing short films. All aiming to be better than the last and we aim to get one done a week. A fortnight at the latest.

The above video is just a simple test of maximising the surrounding environment featuring Marlonn. Enjoy it, we’ll be making a lot more all bigger and better than the last.

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